Tuesday, October 20, 2009

New Belgium, not Budweiser

Overheard in a bar in Wausau, Wisconsin.

Customer: Do you know who brews Fat Tire? Is it Budweiser?

Bartender: Some company in Colorado.

Me: New Belgium Brewing.

(Customer gives me a funny look, perhaps somewhat appreciative of my response and maybe surprised at my eavesdropping.)

Kate (to me in a whisper): That’s sacrilege.

Bryce: I know. Budweiser, are you kidding me?

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