Gap, Apple and Motorola have spent $100 million on marketing the RED campaign, designed to benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria. A great idea.
The RED campaign has raised $18 million worldwide. A good number, but it sort of makes me wish there was no RED campaign. Making people aware of the struggle is important, but is it more important than handing that $100 million over to those that are going to truly fight the diseases?
*numbers from TIME, March 19, 2007
It is a travesty.
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